Identity Projects

Variluz Direct

Variluz Direct logoVariluz distributes British-made variable controllers for lighting and appliances to the Spanish trade and retail markets.

The owner wanted a text-based logo that looked informal whilst maintaining an air of professionalism and that communicated something about his products without being too literal.

The end result is a stylised handwriting font with an accenting arc representing the twist-to-control nature of the products.

Tuesday, May 16th, 2006.


Pyrodisiacs logoA collective of fire-performers performing at nightclubs, festivals and private events, Pyrodisiacs have also worked on product promotion campaigns and music videos.

They had been using the name for years and wanted a logo that conveyed their character as a group. The finished logo combined a hooded face, based on a heart-shape, within a flame.

Sunday, May 14th, 2006.


Redbox logoHaving already worked with Rednut on their company identity, website and a number of application interfaces, I was asked to name and style their e-commerce solution.

It was important that the product’s identity complemented that of the company, so simplicity was the driving force.

The name Redbox was stumbled upon during a discussion with the Technical Director and the logomark was a natural extension of the design I used for the the company emblem.

Sunday, May 14th, 2006.


Wi-Fido logoThe owner of this fledgling wireless security company wanted an identity that balanced techiness with friendliness.

I developed the concept of a digital dog - a wireless “man’s best best friend” who, whilst friendly, would also defend your network fearlessly. The pun-based name and the logomark came pretty quickly after that.

Even though the company didn’t stand the test of time, Wi-Fido is still a personal favourite of mine.

Sunday, May 14th, 2006.

Natarsha Gleeson Photography

NGP logoNatarsha is a freelance photographer from Melbourne in Australia, specialising in fashion and architecture.

She had two requirements - a clean and simple logo that could be used for digital watermarking, and a textmark that was unique, yet easy to read.

By intersecting the words “Natarsha”, “Gleeson” and “Photography” at 60 degree angles, I created the basis for the both logomark and the textmark.

Sunday, May 14th, 2006.